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Feeling Lovely ❤️ Valentine Early Bird Weekend Sale on SM Global Shop! ✨

Feeling Lovely ❤️ Valentine Early Bird Weekend Sale on SM Global Shop! ✨

Use the Code SGSVALENTINE and Get 10% Off of SM Global Shop Collections for 72 Hours ⚡️ Sweet Valentine'd Day Gift for Yourself       NCT 'Make A Wish' Wish... Read More

The SHINee Effect: 13 Years Of Shining Moments

By Kyle   Dubbed the “Princes of K-pop,” SHINee burst onto the scene on May 22, 2008 with the R&B-tinged classic “Replay,” a debut single so enduring it set the... Read More
The SHINee Effect: 13 Years Of Shining Moments
TAEYEON 태연 The 4th mini Album ’What Do I Call You’ Collection Has Opened on SM Global Shop! ✨

TAEYEON 태연 The 4th mini Album ’What Do I Call You’ Collection Has Opened on SM Global Shop! ✨

Flower your moments with Special TAEYEON Collection. 🌼 Shop  ➫ smglobalshop.com/collections/girls-generation      Shop  ➫ smglobalshop.com/collections/girls-generation      Shop  ➫ smglobalshop.com/collections/girls-generation      Shop  ➫ smglobalshop.com/collections/girls-generation      Shop  ➫... Read More

SMTOWN LIVE: A Concert of Stars, A New Years to Celebrate

By Kyle     Music, dancing, fans going wild. I never thought I’d be spending New Year’s Eve 2021 with 35 million people from all over the world at a... Read More
SMTOWN LIVE: A Concert of Stars, A New Years to Celebrate
💗FREE💗 SMTOWN LIVE "Culture Humanity"

💗FREE💗 SMTOWN LIVE "Culture Humanity"

 "지금 우리는 코로나 19 팬데믹으로 어느 때보다 힘든 시기를 보내고 있습니다. 물리적 거리는 멀어도 마음의 거리를 가깝게 나누며 서로를 격려한다면 어떤 어려움도 이겨낼 수 있습니다. ‘음악’으로 교감하고, 희망을 나누는 특별한... Read More

DECODING AESPA: SM’s Mesmerizing & Mysterious New Group

By Kyle     Debuting with electric fanfare this past November thanks to their smash hit single “Black Mamba,” it is all eyes on aespa. The four-member group, comprised of... Read More
DECODING AESPA: SM’s Mesmerizing & Mysterious New Group
RESONANCE Pt. 1 & Pt. 2: The Expansion of NCT - Music, Dance and Everything In Between

RESONANCE Pt. 1 & Pt. 2: The Expansion of NCT - Music, Dance and Everything In Between

By Kyle    NCT’s 2nd full length album is here, and it is jam packed with superb songs start to finish. While NCT often promotes as three smaller units, NCT... Read More

SM Town History 101: The Legend of K-Pop’s Brightest Stars

By Kyle   BoA. TVXQ! Super Junior. Girls’ Generation. SHINee. f(x). EXO. Red Velvet. NCT 127. NCT Dream. WayV. SuperM. These are undisputedly the biggest names in K-pop with fans... Read More
SM Town History 101: The Legend of K-Pop’s Brightest Stars
SuperM Speeds On - The Superheroes of K-Pop Return

SuperM Speeds On - The Superheroes of K-Pop Return

By Kyle    The group that redefined the English dictionary last year (jumping plus popping equals “Jopping”, definitively) is blazing a comeback trail just as summer winds down and autumn begins. August saw... Read More

10 Must-Have Items For The Best K-Pop Summer Ever!

By Kyle    Summer is here and it’s time to stock up on some K-Pop essentials to make sure you have everything you need to live it up in style.... Read More
10 Must-Have Items For The Best K-Pop Summer Ever!
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