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Zoom Into the Fast Lane with NCT 127’s '2 Baddies' - SM Global Shop

Zoom Into the Fast Lane with NCT 127’s '2 Baddies'

Experience fresh new sounds and raps from NCT 127. By: Adriana Chavez A neverending adrenaline is one of the best ways to explain NCT 127. The members TAEIL, JOHNNY, TAEYONG,... Read More

Experience the Spark with KEY's 'Gasoline'

From the visuals to the songs, Gasoline is an experience from start to finish. By: Adriana Chavez Few artists can mix art and music to make something unique. From the... Read More
Experience the Spark with KEY's 'Gasoline' - SM Global Shop
15 Years Down and Forever To Go! Girls’ Generation Celebrates with 'Forever 1' - SM Global Shop

15 Years Down and Forever To Go! Girls’ Generation Celebrates with 'Forever 1'

Celebrate Girls’ Generation with their new album Forever 1. By: Adriana Chavez 15 years ago Girls’ Generation changed the Kpop game and cemented themselves as the ultimate girl group. The... Read More

aespa Prove They are the “Girls” to Watch

aespa continues their historic year with their new mini-album. By: Adriana Chavez Fresh off their sold-out US Showcase tour in Los Angeles and New York, aespa —KARINA, GISELLE, WINTER, and... Read More
aespa Prove They are the “Girls” to Watch - SM Global Shop
NCT DREAM Bring the Beats with ‘Beatbox’ - SM Global Shop

NCT DREAM Bring the Beats with ‘Beatbox’

Take NCT DREAM everywhere you go with ‘Beatbox’ By Adriana Chavez   It’s time to get ready for summer with some new music from NCT DREAM! MARK, RENJUN, JENO, HAECHAN,... Read More

Enter 'Glitch Mode' with NCT Dream 💚

Experience the ‘Glitch Mode’ with a deluxe box! By Adriana Chavez   After setting the music scene on fire with their last album Hello Future, NCT DREAM is back to... Read More
Enter 'Glitch Mode' with NCT Dream 💚 - SM Global Shop
The Genre-Bending Brilliance of Red Velvet’s The ReVe Festival 2022 - Feel My Rhythm - SM Global Shop

The Genre-Bending Brilliance of Red Velvet’s The ReVe Festival 2022 - Feel My Rhythm

The ladies of Red Velvet take an exciting and impressive dive into genres galore.  By Lucy   Whenever Red Velvet makes a comeback, they never fail to surprise fans. Versatile... Read More

The SM Ballad Mix Tape - 10 Essential Songs for 2022

Grab a cup of coffee and relax with the must-have ballads from your favorite artists. By Adriana Chavez   There’s nothing better than a song that can describe exactly what... Read More
The SM Ballad Mix Tape - 10 Essential Songs for 2022 - SM Global Shop
SMTOWN 2021 Wrap Up: A Year in Review - SM Global Shop

SMTOWN 2021 Wrap Up: A Year in Review

Take a trip down memory lane and revisit the brightest moments from SM Entertainment’s artists in 2021. By: Lucy   From the Beyond LIVE concert series that saw members of... Read More

KAI Makes a Splash with His Second Mouth-Watering Second Mini-Album, Peaches

EXO's KAI invites fans to sink their teeth into the juicy, drama-worthy storytelling of his newest release by Lucy   From the moment of its highly-anticipated release, Peaches drew fans... Read More
KAI Makes a Splash with His Second Mouth-Watering Second Mini-Album, Peaches - SM Global Shop
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