News

Feeling Lovely ❤️ Valentine Early Bird Weekend Sale on SM Global Shop! ✨

Use the Code SGSVALENTINE and Get 10% Off of SM Global Shop Collections for 72 Hours ⚡️ Sweet Valentine'd Day Gift for Yourself NCT 'Make A Wish' Wish... Read More

Posted on Feb 12, 2021

The SHINee Effect: 13 Years Of Shining Moments

By Kyle Dubbed the “Princes of K-pop,” SHINee burst onto the scene on May 22, 2008 with the R&B-tinged classic “Replay,” a debut single so enduring it set the... Read More

Posted on Feb 09, 2021

TAEYEON 태연 The 4th mini Album ’What Do I Call You’ Collection Has Opened on SM Global Shop! ✨

Flower your moments with Special TAEYEON Collection. 🌼 Shop ➫ smglobalshop.com/collections/girls-generation Shop ➫ smglobalshop.com/collections/girls-generation Shop ➫ smglobalshop.com/collections/girls-generation Shop ➫ smglobalshop.com/collections/girls-generation Shop ➫... Read More

Posted on Feb 01, 2021

SMTOWN LIVE: A Concert of Stars, A New Years to Celebrate

By Kyle Music, dancing, fans going wild. I never thought I’d be spending New Year’s Eve 2021 with 35 million people from all over the world at a... Read More

Posted on Jan 20, 2021

💗FREE💗 SMTOWN LIVE "Culture Humanity"

"지금 우리는 코로나 19 팬데믹으로 어느 때보다 힘든 시기를 보내고 있습니다. 물리적 거리는 멀어도 마음의 거리를 가깝게 나누며 서로를 격려한다면 어떤 어려움도 이겨낼 수 있습니다. ‘음악’으로 교감하고, 희망을 나누는 특별한... Read More

Posted on Dec 30, 2020

DECODING AESPA: SM’s Mesmerizing & Mysterious New Group

By Kyle Debuting with electric fanfare this past November thanks to their smash hit single “Black Mamba,” it is all eyes on aespa. The four-member group, comprised of... Read More

Posted on Dec 23, 2020

RESONANCE Pt. 1 & Pt. 2: The Expansion of NCT - Music, Dance and Everything In Between

By Kyle NCT’s 2nd full length album is here, and it is jam packed with superb songs start to finish. While NCT often promotes as three smaller units, NCT... Read More

Posted on Dec 15, 2020

SM Town History 101: The Legend of K-Pop’s Brightest Stars

By Kyle BoA. TVXQ! Super Junior. Girls’ Generation. SHINee. f(x). EXO. Red Velvet. NCT 127. NCT Dream. WayV. SuperM. These are undisputedly the biggest names in K-pop with fans... Read More

Posted on Oct 21, 2020

SuperM Speeds On - The Superheroes of K-Pop Return

By Kyle The group that redefined the English dictionary last year (jumping plus popping equals “Jopping”, definitively) is blazing a comeback trail just as summer winds down and autumn begins. August saw... Read More

Posted on Sep 16, 2020

10 Must-Have Items For The Best K-Pop Summer Ever!

By Kyle Summer is here and it’s time to stock up on some K-Pop essentials to make sure you have everything you need to live it up in style.... Read More

Posted on Aug 31, 2020

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