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aespa Prove They are the “Girls” to Watch - SM Global Shop

aespa Prove They are the “Girls” to Watch

aespa continues their historic year with their new mini-album. By: Adriana Chavez Fresh off their sold-out US Showcase tour in Los Angeles and New York, aespa —KARINA, GISELLE, WINTER, and... Read More

NCT DREAM Bring the Beats with ‘Beatbox’

Take NCT DREAM everywhere you go with ‘Beatbox’ By Adriana Chavez   It’s time to get ready for summer with some new music from NCT DREAM! MARK, RENJUN, JENO, HAECHAN,... Read More
NCT DREAM Bring the Beats with ‘Beatbox’ - SM Global Shop
Enter 'Glitch Mode' with NCT Dream 💚 - SM Global Shop

Enter 'Glitch Mode' with NCT Dream 💚

Experience the ‘Glitch Mode’ with a deluxe box! By Adriana Chavez   After setting the music scene on fire with their last album Hello Future, NCT DREAM is back to... Read More

The Genre-Bending Brilliance of Red Velvet’s The ReVe Festival 2022 - Feel My Rhythm

The ladies of Red Velvet take an exciting and impressive dive into genres galore.  By Lucy   Whenever Red Velvet makes a comeback, they never fail to surprise fans. Versatile... Read More
The Genre-Bending Brilliance of Red Velvet’s The ReVe Festival 2022 - Feel My Rhythm - SM Global Shop
The SM Ballad Mix Tape - 10 Essential Songs for 2022 - SM Global Shop

The SM Ballad Mix Tape - 10 Essential Songs for 2022

Grab a cup of coffee and relax with the must-have ballads from your favorite artists. By Adriana Chavez   There’s nothing better than a song that can describe exactly what... Read More

SMTOWN 2021 Wrap Up: A Year in Review

Take a trip down memory lane and revisit the brightest moments from SM Entertainment’s artists in 2021. By: Lucy   From the Beyond LIVE concert series that saw members of... Read More
SMTOWN 2021 Wrap Up: A Year in Review - SM Global Shop
KAI Makes a Splash with His Second Mouth-Watering Second Mini-Album, Peaches - SM Global Shop

KAI Makes a Splash with His Second Mouth-Watering Second Mini-Album, Peaches

EXO's KAI invites fans to sink their teeth into the juicy, drama-worthy storytelling of his newest release by Lucy   From the moment of its highly-anticipated release, Peaches drew fans... Read More

aespa Teaches Us How to Be Savage - Ride the savage hype with aespa's new record

By: Adriana Chavez   There’s no other young group that has made their mark on the scene quite like aespa has. The quartet —comprised of Karina, Giselle, Winter, and NingNing—... Read More
aespa Teaches Us How to Be Savage - Ride the savage hype with aespa's new record - SM Global Shop
NCT 127 Asks NCTzens to Stick with Them in Their Newest Single ‘Sticker’ - SM Global Shop

NCT 127 Asks NCTzens to Stick with Them in Their Newest Single ‘Sticker’

NCT 127 centralizes k-pop with their latest album and title to connect with all of their fans  by Patricia   NCT 127 is back after a year and a half... Read More

Red Velvet Takes their Rightful Place at the Throne in Their Newest Release, Queendom

By Lucy    The queens of Red Velvet confidently straighten their crowns as they make a lively and royally fierce comeback.   With everything from the flavors of the seasons... Read More
Red Velvet Takes their Rightful Place at the Throne in Their Newest Release, Queendom - SM Global Shop
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