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NCT 127 Asks NCTzens to Stick with Them in Their Newest Single ‘Sticker’
NCT 127 centralizes k-pop with their latest album and title to connect with all of their fans by Patricia NCT 127 is back after a year and a half...

Red Velvet Takes their Rightful Place at the Throne in Their Newest Release, Queendom
By Lucy The queens of Red Velvet confidently straighten their crowns as they make a lively and royally fierce comeback. With everything from the flavors of the seasons...

Hooked On EXO: The Kings Of Summer Take You To Paradise
By Kyle Ah, summer. After a cold winter and even busier spring, there is something so refreshing and carefree about these summer months. And nothing says ‘summer’ quite like...

He’s Got Moves, He’s Got Grooves: Now The Idol’s Idol TAEMIN Offers His Advice
By Kyle Between back-to-back comebacks with his group SHINee and pulling double duty with SM Entertainment ‘supergroup’ SuperM, TAEMIN has been simultaneously blazing a trail of solo releases in...

From City Lights To Forest Dreams: BAEKHYUN’s Big Leap Forward With Bambi
By Kyle BAEKHYUN’s back with his third mini album, Bambi, just in time to usher in spring with his perennial voice. The EXO and SuperM member has been quite...

On The Line With SHINee: Don’t Call Me, Just Listen
By Kyle The wait is over, SHINee’s back with their seventh full-length album, Don’t Call Me, a bombast of pulsing pop and thumping grooves. For three years fans...

Feeling Lovely ❤️ Valentine Early Bird Weekend Sale on SM Global Shop! ✨
Use the Code SGSVALENTINE and Get 10% Off of SM Global Shop Collections for 72 Hours ⚡️ Sweet Valentine'd Day Gift for Yourself NCT 'Make A Wish' Wish...

The SHINee Effect: 13 Years Of Shining Moments
By Kyle Dubbed the “Princes of K-pop,” SHINee burst onto the scene on May 22, 2008 with the R&B-tinged classic “Replay,” a debut single so enduring it set the...