We develop, design, produce and sell all our merchandise under Licensing contract with SM Entertainment, and we go through their approval process. Here is the way to define official merchandise:
1. Certification sticker
1. Un-official simply means fake product that manufacturers or merchandisers produce without SM Entertainment’s approval nor rightful licensing contract. Which means, the sales from Un-official merchandise do not support SM Entertainment Ariststs in any shape or form.
2. Official merchandise sales 100% support all SM Entertainment artists
3. Official merchandise is made of high-quality fabrics, stitching styles and materials. We want fans to treasure their merchandise for many years.
4. Official merchandise is stylish and unique. We keep up with the latest trends.